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Chuck E. Cheese Parent Company Files for Bankruptcy

CEC Entertainment, the parent of Chuck E. Cheese and Peter Piper Pizza, filed for bankruptcy protection after the coronavirus pandemic shuttered its locations and kept families at home.

The filing in the Southern District of Texas U.S. Bankruptcy Court makes CEC the latest in a string of companies upended by Covid-19. Lockdowns have drained revenue, keeping consumers at home and pushing corporations past the brink of bankruptcy.

CEC, acquired by private equity firm Apollo Global Management Inc. in a 2014 leveraged buyout, has more than 600 Chuck E. Cheese outlets and over 120 Peter Piper Pizza venues.

Entertainment and leisure have been among industries hardest hit by state and federal guidelines to stay at home. Though restrictions are starting to ease, it’s unclear how many consumers are ready to return to family entertainment destinations.

Irving, Texas-based CEC was originally incorporated under the name ShowBiz Pizza Place Inc. The company changed its name in 1998 to CEC Entertainment and today its franchisees operate venues with locations in 47 states and 16 foreign countries and territories, according to its website.

A plan to take CEC’s parent company Queso Holdings Inc. public through a merger with shell company Leo Holdings Corp. was abandoned last year — a deal that would have valued the firm at about $1.4 billion.

–With assistance from Ken McCallum.

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